We use the power of Behavioral Science to drive social change, develop communities, and improve people’s lives
Our Focus Areas
Education & Skills
Providing tools for teachers, learners, and parents to improve academic performance, increase parental engagement, and achieve educational goals.
Environment & Responsible Consumption
Supporting sustainable living and responsible consumption, encouraging energy and water conservation, and promoting pro-environmental behaviors.
Financial Health
Improving financial well being for low- to moderate-income families and individuals by helping them save, plan for retirement, and manage spending and credits.
Gender Equality
Encouraging behavior change in households, institutions, and workplaces to reduce gender-based violence, sexual harassment, and gender discrimination.
Health & Wellbeing
Helping people live long, happy lives, and make healthy lifestyle choices. Our work includes improving patient decision-making and wellbeing and assisting health behavior change.
Work & Economic Growth
Facilitating behavior change among team members, increasing performance and wellbeing, and developing strategies to build trust and reduce dishonesty.
Education & Skills
Providing tools for teachers, learners, and parents to improve academic performance, increase parental engagement, and achieve educational goals.
Environment & Responsible Consumption
Supporting sustainable living and responsible consumption, encouraging energy and water conservation, and promoting pro-environmental behaviors.
Financial Health
Improving financial well being for low- to moderate-income families and individuals by helping them save, plan for retirement, and manage spending and credits.
Gender Equality
Encouraging behavior change in households, institutions, and workplaces to reduce gender-based violence, sexual harassment, and gender discrimination.
Health & Wellbeing
Helping people live long, happy lives, and make healthy lifestyle choices. Our work includes improving patient decision-making and wellbeing and assisting health behavior change.
Work & Economic Growth
Facilitating behavior change among team members, increasing performance and wellbeing, and developing strategies to build trust and reduce dishonesty.
Our Latest Research
Behavioral Science and Women Entrepreneurship: identifying barriers to women entrepreneurship and designing interventions to reduce them.
Making Better Financial Decisions: how behavioral science can help improve financial health in Tunisia
Plastics in the time of COVID-19 pandemic: how behavioral science can help reduce single-use plastic waste
What We Do
Behavioral Design
A behavioral approach to design, test, and implement simple solutions to your organization’s complex challenges.
Product Experimentation
Build a culture of experimentation within your organization to improve user experience, retention, and engagement.
Capacity Building
Leverage behavioral science in your processes to create sustainable social change and increase the effectiveness of your interventions.
The Research Traineeship Program
A unique 6-month training program tailored to students and researchers from different backgrounds to help them get into behavioral economics and train them on how to conduct behavioral research, behavioral analysis, experimentation, and nudging interventions.
Case Studies
El Bio
Integrating behavioral insights into ElBio strategies to encourage healthy eating and increase customer loyalty.
Ahkili
Tackling the mental health in the workplace challenge and using behavioral insights to design app features and tools that change behaviors.
EgyIT Academy
Using behavioral design to optimize EgyITAcademy educational platform to increase enrollment rate and course completion rate.
El Bio is a Tunisian brand specializing in the manufacture and sale of organic and natural products.
We worked with the team on healthy eating mental models to make it the new normal (social norm), more appealing (individual drivers of food choice), and easy (removing psychological and practical barriers).
We increase sales by 8.9% and ads engagement rate by 13.7% using framing to communicate the benefits of consuming organic food on social media, packages, and stores, focusing on the individual, material, and social drivers.
Based on the principles of sunk cost fallacy, sacristy, and social proof, we Introduced a new delivery membership program with exclusive offers. The subscription system increased monthly revenue by 6.4%, as on average, members order 3 times more than regular recurring customers and try out new products 4 times more than non-members.
Ahkili is a teletherapy service offering counseling, accompaniment, and psychological support. Ahkili is the first psychological helpline developed in Tunisia and in Africa.
We developed interventions based on qualitative research, mini qualitative surveys, and behavioral literature review regarding mental health, teletherapy, and companies. The aim is to make mental health services more accessible.
For the mobile app, we prepared experimentations and behavioral design recommendations. We first started with user research based on the attitudinal and behavioral approaches. This research focused on the App Store, download, and install experiences. Then we conducted a behavioral diagnosis to reveal key behaviors on the app, their barriers, and drivers and built experimentations based on the findings.
EgyIT academy is a non-profit educational platform that offers open online courses and certifications specialized in information technology.
We first conducted qualitative research and behavioral diagnosis to explore the barriers and drivers of IT online education. Then we designed randomized controlled experiments to test our interventions.
Our interventions include removing unnecessary steps to reduce friction, rearranging the course list to avoid choice overload, using progress bars to guide a user’s behavior, and adding a planning tool to help students plan their learning sessions.
Using framing and endowment effect, one experiment increased the email campaign responsiveness (Call to action CTA / willingness to join the study program) by 17.2%.
Want to integrate Behavioral Science into your organization and increase the social impact of your products and activities?
