We use the power of Behavioral Science to drive social change, develop communities, and improve people’s lives in the MENA region

Our Focus Areas

Education & Skills

Providing tools for teachers, learners, and parents to improve academic performance, increase parental engagement, and achieve educational goals.

Environment & Responsible Consumption

Supporting sustainable living and responsible consumption, encouraging energy and water conservation, and promoting pro-environmental behaviors.

Financial Health

Improving financial well being for low- to moderate-income families and individuals by helping them save, plan for retirement, and manage spending and credits.

Gender Equality

Encouraging behavior change in households, institutions, and workplaces to reduce gender-based violence, sexual harassment, and gender discrimination.

Health & Wellbeing

Helping people live long, happy lives, and make healthy lifestyle choices. Our work includes improving patient decision-making and wellbeing and assisting health behavior change.

Work & Economic Growth

Facilitating behavior change among team members, increasing performance and wellbeing, and developing strategies to build trust and reduce dishonesty.

Education & Skills

Providing tools for teachers, learners, and parents to improve academic performance, increase parental engagement, and achieve educational goals.

Environment & Responsible Consumption

Supporting sustainable living and responsible consumption, encouraging energy and water conservation, and promoting pro-environmental behaviors.

Financial Health

Improving financial well being for low- to moderate-income families and individuals by helping them save, plan for retirement, and manage spending and credits.

Gender Equality

Encouraging behavior change in households, institutions, and workplaces to reduce gender-based violence, sexual harassment, and gender discrimination.

Health & Wellbeing

Helping people live long, happy lives, and make healthy lifestyle choices. Our work includes improving patient decision-making and wellbeing and assisting health behavior change.

Work & Economic Growth

Facilitating behavior change among team members, increasing performance and wellbeing, and developing strategies to build trust and reduce dishonesty.

What We Do

Behavioral Design

A behavioral approach to design, test, and implement simple solutions to your organization’s complex challenges.

Product Experimentation

Build a culture of experimentation within your organization to improve user experience, retention, and engagement.

Capacity Building

Leverage behavioral science in your processes to create sustainable social change and increase the effectiveness of your interventions.

Case Study

Nudging low- to moderate-income Tunisian households to save more

Financial decisions can make a difference in individuals’ poverty status. We collaborated with a financial institution to help Tunisians save more in order to improve their financial and mental wellbeing. We designed and tested low-cost and scalable interventions based on insights from behavioral science.

Nudging low- to moderate-income households to save more

Want to integrate Behavioral Science into your organization and increase the social impact of your products and activities?