Behavioral Science and Women Entrepreneurship: identifying barriers to women entrepreneurship and designing interventions to reduce them

From lack of financing to living in an unsupportive environment with limited resources, women need to be financially independent in order to fight for their rights and make their vision come true. The main purpose of the research study is to identify barriers and drivers of women entrepreneurship and provide behavioral insights for organizations and women-dedicated business incubators and entrepreneurship initiatives. Our research and interpretations are rooted in behavioral science, while our interventions were identified by applying behavioral insights concluded from the research findings and literature review.