Behavioral Science for Better Financial Decisions: how behavioral science can improve financial decision making in Tunisia

Tunisians encounter a plethora of problems with money, which may open up to perilous financial difficulties. We conducted a qualitative study hinging on behavioral science to determine the background on which Tunisians base their financial decisions and provide a framework for better personal finances’ management. We aim to provide organizations, particularly those in the financial services sector, with insights to transform their way of serving and supporting Tunisian citizens.