Nudging pro-enviromental behavior: how can behavioral insights help identify and remove barriers to pro-environmental behavior?

As Tunisia has been facing a major economic and political crisis, the environmental situation is being radically overlooked. Issues range from pollution to unsustainable consumption. In order to promote sustainable consumption in organizations, workplaces, and universities, we conducted qualitative research to study Tunisians behaviors toward sustainable consumption and pro-environmental behavior. Based on the behavioral insights identified, we designed nudging interventions to encourage pro-environmental behavior.