Explore our Latest Research

Behavioral Science and Women Entrepreneurship: identifying barriers to women entrepreneurship and designing interventions to reduce them

From lack of financing to living in an unsupportive environment with limited resources, women need to be financially independent in order to fight for their rights and make their vision come true. The main purpose of the research study is to identify barriers and drivers of women entrepreneurship and provide behavioral insights for organizations and women-dedicated business incubators and entrepreneurship initiatives. Our research and interpretations are rooted in behavioral science, while our interventions were identified by applying behavioral insights concluded from the research findings and literature review.

Behavioral Science for Better Financial Decisions: how behavioral science can improve financial decision making in Tunisia

Tunisians encounter a plethora of problems with money, which may open up to perilous financial difficulties. We conducted a qualitative study hinging on behavioral science to determine the background on which Tunisians base their financial decisions and provide a framework for better personal finances’ management. We aim to provide organizations, particularly those in the financial services sector, with insights to transform their way of serving and supporting Tunisian citizens.

Plastics in the time of COVID-19 pandemic: how behavioral science can help reduce single-use plastic waste

Single-use plastics have become a considerable environmental concern that has internationally intensified since the breakdown. In Tunisia, this issue has become particularly apparent in the restaurant industry due to its increased dependency on food delivery services.  To assess Tunisian consumers’ behavior in regards to ordered food, we conducted a qualitative study and a survey. Based on the findings, we designed a nudge intervention and two Randomised Controlled Trials (RCT) to evaluate its impact.

Information disclosure and food labeling regulations in Tunisia

Most countries do require comprehensive nutrition guides on packaged food. While in Tunisia and with reference to law n° 66 of August 6, 1982, regarding standardization and quality, adding nutrition facts to prepackaged food products is non-mandatory. This policy has remained unchangeable for 39 years. We conducted a qualitative study to highlight the importance of labeling food products and explore their effects on health and eating habits, in order to encourage policy change.

Nudging pro-enviromental behavior: how can behavioral insights help identify and remove barriers to
pro-environmental behavior?

As Tunisia has been facing a major economic and political crisis, the environmental situation is being radically overlooked. Issues range from pollution to unsustainable consumption. In order to promote sustainable consumption in organizations, workplaces, and universities, we conducted qualitative research to study Tunisians behaviors toward sustainable consumption and pro-environmental behavior. Based on the behavioral insights identified, we designed nudging interventions to encourage pro-environmental behavior.

Nudging and COVID-19: how behavioral science can help enforce social distancing

The recession, the lockdown, and the frequent reports about the affected persons and the sanitary precautions have led to Corona fatigue. Consequently, people, getting used to the situation, are no longer worried about contracting the virus. According to the qualitative research results citizens do not respect nor understand social distancing. To help change this behavior, we designed four different variants of Social Distancing floor stickers in Arabic based on insights from behavioral science and the research findings. The randomized controlled experiment was conducted in Mseken, Sousse, one of the most affected cities in Tunisia, and led to an increase in the respect of social distancing regulations.

Nudging for safety driving: how to decrease accident rates and increase shared taxis safety?

Shared taxis are often known for being fast and for routing with no clear timetable. On this account, multiple car accidents, deaths, and injuries are caused by these vehicles. Aiming to find a solution to scale down accidents and to make this service safer, we conducted qualitative research to understand the reasons behind this problem. Based on the findings, we designed a sticker with a message nudging passengers to communicate their concerns. Finally, we designed a Randomised Controlled Trial (RCT) to evaluate the impact of the nudging intervention, which led to an increase in the percentage of people who speak up.

Nudging low- to moderate-income Tunisian households to save more

Financial decisions can make a difference in individuals’ poverty status. We collaborated with a financial institution to help Tunisians save more in order to improve their financial and mental wellbeing. We designed and tested low-cost and scalable interventions based on insights from behavioral science

Nudging to promote sustainable consumption and reduce food waste using social media platforms

One of the barriers to food waste reduction, as a sustainable behavior, is fatalism. It’s the lack of one’s belief in the capability of his actions on making an impact. The objective of this study is to examine the role of social media in overcoming fatalism.
More precisely, we aim to explore how content on social media platforms can nudge food waste prevention initiatives by increasing the consumer’s faith in the significance of his acts.