Design products, develop interventions, create environments that change behavior for good
We Can Help You Succeed 4 Ways
01
Creating, testing, and analyzing low-cost and effective experiments, using a scientifically proven method.
02
Leveraging the psychology of decision-making for a better understanding of teams, communities, and clients.
03
Incorporating behavioral research into the design of products and services, to build solutions that change behavior.
04
Encouraging reflection about irrationality and biases to help teams adopt new behaviors and make better decisions.
We Can Collaborate 3 Ways
Behavioral Design
Our team will help you design products, interventions, campaigns, and environments that create sustainable change in behavior.
We use behavioral insights and scientific techniques to explore issues and develop creative, scalable and practical solutions.
Our consulting and design approach is based on research findings, behavior diagnosis and rigorous testing.
Product experimentation
We provide technical advisory and assistance to startups, small businesses, and non-profits in the design and execution of randomized controlled experiments, the user research processes, and the data analysis.
Integrate experimentation into your regular processes to accelerate your growth and deepen the effect of your social initiatives.
Capacity building
Incorporate behavioral science in your strategies and organizational culture to better understand your teams, clients, and the challenges you’re working on.
We can help train your team to better understand human behavior, the psychology of decision making and the cognitive biases affecting your audience.
We work directly with teams to foster an environment of scientific thinking, create powerful nudges in an ethical way and build products that support positive behavior change.
Behavioral Design
Our team will help you design products, interventions, campaigns, and environments that create sustainable change in behavior.
We use behavioral insights and scientific techniques to explore issues and develop creative, scalable and practical solutions.
Our consulting and design approach is based on research findings, behavior diagnosis and rigorous testing.
Product experimentation
We provide technical advisory and assistance to startups, small businesses, and non-profits in the design and execution of randomized controlled experiments, the user research processes, and the data analysis.
Integrate experimentation into your regular processes to accelerate your growth and deepen the effect of your social initiatives.
Capacity building
Incorporate behavioral science in your strategies and organizational culture to better understand your teams, clients, and the challenges you’re working on.
We can help train your team to better understand human behavior, the psychology of decision making and the cognitive biases affecting your audience.
We work directly with teams to foster an environment of scientific thinking, create powerful nudges in an ethical way and build products that support positive behavior change.
El Bio
Integrating behavioral insights into ElBio strategies to encourage healthy eating and increase customer loyalty.
Ahkili
Tackling the mental health in the workplace challenge and using behavioral insights to design app features and tools that change behaviors.
EgyIT Academy
Using behavioral design to optimize EgyITAcademy educational platform to increase enrollment rate and course completion rate.
WeMove App
Encouraging people to adopt a healthier lifestyle, by integrating behavioral science principles into WeMove app, for a sustainable behavioral change.
El Bio is a Tunisian brand specializing in the manufacture and sale of organic and natural products.
We worked with the team on healthy eating mental models to make it the new normal (social norm), more appealing (individual drivers of food choice), and easy (removing psychological and practical barriers).
We increase sales by 8.9% and ads engagement rate by 13.7% using framing to communicate the benefits of consuming organic food on social media, packages, and stores, focusing on the individual, material, and social drivers.
Based on the principles of sunk cost fallacy, sacristy, and social proof, we Introduced a new delivery membership program with exclusive offers. The subscription system increased monthly revenue by 6.4%, as on average, members order 3 times more than regular recurring customers and try out new products 4 times more than non-members.
EgyIT academy is a non-profit educational platform that offers open online courses and certifications specialized in information technology.
We first conducted qualitative research and behavioral diagnosis to explore the barriers and drivers of IT online education. Then we designed randomized controlled experiments to test our interventions.
Our interventions include removing unnecessary steps to reduce friction, rearranging the course list to avoid choice overload, using progress bars to guide a user’s behavior, and adding a planning tool to help students plan their learning sessions.
Using framing and endowment effect, one experiment increased the email campaign responsiveness (Call to action CTA / willingness to join the study program) by 17.2%.
Ahkili is a teletherapy service offering counseling, accompaniment, and psychological support. Ahkili is the first psychological helpline developed in Tunisia and in Africa.
We developed interventions based on qualitative research, mini qualitative surveys, and behavioral literature review regarding mental health, teletherapy, and companies. The aim is to make mental health services more accessible.
For the mobile app, we prepared experimentations and behavioral design recommendations. We first started with user research based on the attitudinal and behavioral approaches. This research focused on the App Store, download, and install experiences. Then we conducted a behavioral diagnosis to reveal key behaviors on the app, their barriers, and drivers and built experimentations based on the findings.
WeMove is a fitness marketplace that aims to support users towards a more active lifestyle by offering instant access to various gym day-passes, sports activities, and events.
We incorporated behavioral concepts such as mental model, social proof, and framing to improve the onboarding, day one experience, week one experience, and the app features. Our approach is based on behavioral diagnosis and user research.
Ready to make a change? Let’s collaborate!
